Inkona organized a tasting of Russian products at Grandiose supermarket (UAE)

A BTL promotion titled “Taste of Russia” took place at the premium supermarket Grandiose in Dubai, UAE. The event was organized by the Russian Food Pavilion in the UAE, offering visitors a chance to discover iconic Russian products such as pelmeni (dumplings), buckwheat, sunflower seeds, gingerbread, and traditional pickled cucumbers.

The Russian Food Pavilion in the UAE is a joint initiative of the Russian Export Center (REC) and the Ministry of Agriculture of the Russian Federation, operated by the company Incona.

Among the brands featured during the promotion were Miratorg, Mistral, Dyadya Vanya, and many others. During the event, total product sales exceeded USD 5,000, and the tasting sessions attracted several local influencers and bloggers.

The Russian Food Houses are B2B showrooms with office spaces and tasting zones that showcase products from Russian manufacturers. The project’s main goal is to promote Russian food products abroad. Pavilion staff assist Russian companies in finding partners in both the retail and HoReCa sectors.

Incona is the official operator of the Russian Food House network in the UAE and the Kingdom of Saudi Arabia (KSA). The mission of these Food Houses is to support and promote Russian manufacturers, helping to facilitate market entry and reduce companies’ marketing and operational costs.

Incona has its own distribution facilities in the UAE and KSA, as well as licenses for wholesale and retail food trade, online sales, and intermediary operations in the food sector. The company offers its partners comprehensive market entry solutions—from licensing and pricing to placement on supermarket shelves across the region.