According to the results of the study «The 2023 Global Shopping Index: UAE edition», the UAE achieved the highest score in online shopping
The UAE topped the global digital shopping index, according to the results of the study «The 2023 Global Shopping Index: UAE edition».
The residents of the UAE are increasingly using digital opportunities to improve the efficiency of their purchases. Having scored 134 points in the course of a comprehensive study (the average is 125), the Emirates became the leader of the world ranking of digital shopping.
The study identified several key points specific to the UAE, including:
— 98% of adult buyers used at least one digital function during their last purchases, which indicates the widespread use of digital technologies in the market and successful.
— Emiratis consider online purchases more profitable. The main reasons for choosing online shopping, they call the best prices, free shipping and ease of ordering.
— 94% of buyers from the UAE stated that they used at least one of the online shopping functions in the process of making recent purchases, surpassing buyers from other countries in this indicator.